Jinan Qinghe Electric Concludes 2025 Mid-Year Marketing Conference: Strategic Upgrades Fuel Global Ambitions
Pingyin, July 14, 2025 – Jinan Qinghe Electric held its 2025 Mid-Year Marketing Conference at the newly operational Pingyin Factory conference hall on July 14. Under the theme "Intelligent Manufacturing Upgrade · Global Leap," Chairman, CEO, and the entire marketing team convened to review H1 performance with ¥180 million in sales and strategize for H2 growth.
I. Performance Review: Decoding the ¥180 Million Success
The CEO unveiled key achievements:
Sales Revenue: ¥180 million (35% YoY growth)
State Grid Tender Wins: 2,300+ transformer units
Overseas Contribution: 28% of total revenue
Top Performer Recognition:
The H1 sales champion attributed success to:
"*Mastering State Grid’s ‘Dual-Carbon’ policies, promoting Tier-1 energy-efficient amorphous-core transformers, and establishing dedicated EPC teams for power distribution room projects – these drove our breakthrough in retrofit and new construction markets.*"
II. Manufacturing Revolution: Precision & Efficiency Redefined
The conference showcased factory upgrades:
Transformer Tank Workshop:
Robotic welding clusters achieved 99.9% seam qualification with 50% productivity increase.Winding Center:
Automated winding machines for oil-immersed transformers enhanced precision and consistency.CEO’s Emphasis:
"Advanced processes guarantee on-time delivery and premium quality – our ultimate promise to clients."
III. Three-Pronged Strategy for H2 Dominance
The CEO announced operational initiatives:
Capacity Expansion
U.S. Plant Activation: Xenerpower facility (Ohio) to produce transformers, switchgear, and integrated renewable solutions for North America.
Pingyin Base Upgrade: Dedicated 3D wound core transformer line + two-shift staffing model to accelerate deliveries.
Market Penetration
State Grid Focus: Target high-efficiency distribution transformers (S22 and above).
Global Push: Deploy solar step-up transformers (55°C-rated) in Southeast Asia and grow dry-type/oil-immersed transformer exports via Xenerpower.
Service Evolution
Implement integrated CRM systems for end-to-end client lifecycle management.
IV. Chairman’s Vision: Technology as the Ultimate Differentiator
The Chairman rallied the team:
"Our H1 results prove technological prowess defeats price wars. Robotic zero-leakage tanks and employee innovation earned us State Grid ‘Premium Supplier’ status. In H2, we will:
Consolidate our technological strengths;
Reject cutthroat price competition;
Redefine industry standards through value-driven innovation!"
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