Jinan Qinghe Electric Concludes 2025 Mid-Year Marketing Conference: Strategic Upgrades Fuel Global Ambitions

2025/07/17 11:05

   Pingyin, July 14, 2025 – Jinan Qinghe Electric held its 2025 Mid-Year Marketing Conference at the newly operational Pingyin Factory conference hall on July 14. Under the theme "Intelligent Manufacturing Upgrade · Global Leap," Chairman, CEO, and the entire marketing team convened to review H1 performance with ¥180 million in sales and strategize for H2 growth.

I. Performance Review: Decoding the ¥180 Million Success

The CEO unveiled key achievements:

  • Sales Revenue: ¥180 million (35% YoY growth)

  • State Grid Tender Wins: 2,300+ transformer units

  • Overseas Contribution: 28% of total revenue

Top Performer Recognition:
The H1 sales champion attributed success to:

"*Mastering State Grid’s ‘Dual-Carbon’ policies, promoting Tier-1 energy-efficient amorphous-core transformers, and establishing dedicated EPC teams for power distribution room projects – these drove our breakthrough in retrofit and new construction markets.*"

II. Manufacturing Revolution: Precision & Efficiency Redefined

The conference showcased factory upgrades:

  • Transformer Tank Workshop:
    Robotic welding clusters achieved 99.9% seam qualification with 50% productivity increase.

  • Winding Center:
    Automated winding machines for oil-immersed transformers enhanced precision and consistency.

  • CEO’s Emphasis:
    "Advanced processes guarantee on-time delivery and premium quality – our ultimate promise to clients."

III. Three-Pronged Strategy for H2 Dominance

The CEO announced operational initiatives:

  1. Capacity Expansion

  • U.S. Plant Activation: Xenerpower facility (Ohio) to produce transformers, switchgear, and integrated renewable solutions for North America.

  • Pingyin Base Upgrade: Dedicated 3D wound core transformer line + two-shift staffing model to accelerate deliveries.

  • Market Penetration

    • State Grid Focus: Target high-efficiency distribution transformers (S22 and above).

    • Global Push: Deploy solar step-up transformers (55°C-rated) in Southeast Asia and grow dry-type/oil-immersed transformer exports via Xenerpower.

  • Service Evolution

    • Implement integrated CRM systems for end-to-end client lifecycle management.

    IV. Chairman’s Vision: Technology as the Ultimate Differentiator

    The Chairman rallied the team:

    "Our H1 results prove technological prowess defeats price wars. Robotic zero-leakage tanks and employee innovation earned us State Grid ‘Premium Supplier’ status. In H2, we will:

    • Consolidate our technological strengths;

    • Reject cutthroat price competition;

    • Redefine industry standards through value-driven innovation!"


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